The Halo Effect
Brands achieve a halo-effect relationship with unduplicated, positive-minded consumers. Every touch that follows lands on someone who is already grateful.
Changethe game.™
We turn consumers exiting paywalls into your best potential customer.
Unlock an unduplicated, positive-minded audience for your brand, because you just gave them something they wanted. For free.
- Positive relationship marketing at scale
- Unduplicated, positive-minded, opt-in consumers
- Shape the emotional response you desire
Today’s digital publishing problem
When friction ends, engagement begins.
Today’s digital publishing market faces unprecedented challenges. At the moment a reader is most engaged, they hit a roadblock. Transformational brands are turning that obstacle into a massive audience opportunity.
We monetize this highly valuable, emotional moment.
646MM
Daily paywall hits
Times per day consumers hit a U.S. publisher paywall.
90%+
Immediate exit rate
Of consumers walk away the moment they hit it.
How it works for consumers
One tap. The paywall comes down.
The article is free, and the consumer knows exactly who did that for them.
- 01
Clicks on an article
A reader taps a headline on a premium news site and hits the paywall.
- 02
Clicks the MIF button
Instead of walking away, they choose the free path your brand provides.
- 03
Quick sign-up & opt-in
One fast, frictionless sign-up, and they opt in to hear from your brand.
- 04
Enjoys the free article
They got what they wanted, and your brand is the reason.
The opt-in consumer
A highly desired, opt-in consumer community.
We aggregate readers who demand premium content for free, then become positive-minded consumers.
The Free Solution
We provide a brand-enabled solution for the 90%+ of readers who want premium content for free.
A unique, positive-minded consumer flow
- Highly targeted consumers via 1st & 3rd party + contextual data
- Opt-in, intentional user behavior
- Exclusive, non-disruptive brand messaging
- Detailed campaign performance
Your brand is the hero
Own the entire journey.
15+ brand touches. 100% SOV.
Exclusively own every touch point across the consumer journey, from the very first click to the offers repeated in their wallet.
Awareness / Affinity
Easy, fast sign-up
Static or video viewOwn the sign-in modal. Frictionless opt-in on the very first click.
Engagement
Article ad takeover
6–8 impressionsYour brand surrounds the article they just unlocked, with 100% share of voice.
Purchase
Cement the relationship
4x dedicated emailFour exclusive email offers, from your brand and only your brand.
Loyalty
Repeat offers
4x repeat offersYour offers live in the consumer’s personal, gamified wallet.
Illustrative. Brands shown for demonstration only.
Working brands across the spectrum.
Trusted across every industry.
- Auto
- Beauty
- CPG
- DTC
- Fashion
- Financial
- Pharma
- Political
- Travel & Hospitality
Email platform
Personalized emails that captivate your customers.
Engage your audience across every stage of their journey with an easy-to-use platform that scales with you. You supply the assets; we build the emails.
- Intelligent timing
- A/B testing & optimization
- Dynamic AMP for email
- Deliverability center
- Performance dashboard & reporting
Publisher network
Unlock premium news publishers nationwide.
We enable your brand to reach unduplicated, positive-minded audiences across local, regional and national digital news publishers.
Premium properties
Local Regional National
- Flagship properties
- Highly reputable publishers
- College sports coverage
High-value audience
A25–54Premium demos
$100K+Household income
- Readers with purchasing power
- Leverage social sharing
Proven results
Positivity-charged, full-funnel marketing.
We’ve tested Make It Free across multiple industries, and the results speak for themselves.
Open rate
3 points above the industry average
24%
Industry avgMake It Free
Click-through rate
More than 2x the industry average
4.8%
Industry avgMake It Free
Highly targeted reach with proven deliverability
No bots. No fraudulent fills.
An individualized, repetitive and targeted approach that removes ad blindness and reaches your best audiences at exactly the right moment.
Every individual consumer campaign
Multiple, exclusive article, email and wallet touch points remove ad blindness.
Target your best audiences
Detailed 1st & 3rd party data combined with contextual insights.
Proven AI delivery
Email and wallet offers arrive at the precise day and time to earn the best open and click-through rates.
Every unit is a real person who raised their hand.
Contact us
Make this yearyour best year.Reach out today.
Contact a brand lead and we’ll get back to you within one business day.
Contact@MIFads.com